Michaela Aue

Brand Communications & Yoga 

Creative communications with a mindful approach

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'Brands shape our thinking, and we shape brands' 

Due to my extensive experiences in brand communications, brand strategy, brand building, event management and PR & Communications I have come to the understanding that each brand is an entire universe and not just a single entity. I believe that only by understanding the brand as a whole; experiencing its services, engaging with its employees and advocates as well as its critics, looking at its visual language and tone of voice am I able to consult in a holistic way. Conception, consultancy, storytelling, creative experiences or out of the box thinking, be it online or offline I take that existing ‚Universe ‘and transform it into another dimension.



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'Communicating in a mindful and imaginative way'

In recent years I’ve witnessed how people's needs and values have gone in flux on a global scale. Personal values affect our aspirations and attitude towards health and well-being, which has an immense impact on peoples’s wish to create a more mindful life. I strongly believe that for brands and business alike this means a constant translation of their vision and cultural relevance within all planned communication activities in a meaningful and imaginative way. As a brand communications consultant I offer a variety of services.

Strategic Communication

  • Brand Positioning & Building
  • Strategy & Concept Creation 
  • Experiential Marketing
  • Social Media

Content Creation 

  • Ideation & Creation
  • Photo & Film Production
  • Storytelling
  • Copywriting  

Event Production 

  • Conception & Production
  • Workshops
  • Shop-Openings
The greatest teacher
will send you back to yourself
— Nayyirah Waheed

Your Yoga, Your Space

Yoga means 'union' or 'connection'. In the traditional language Sanskrit, the word is used to signify any type of connection. For me, Yoga is both - a state of connection and a body of techniques that allows us to connect to anything.  

I believe that through the movement of the physical body we re-connect body and mind to return to our authentic selves. If you are on your yoga journey or you are trying to start it, join me at any of my classes. You can find the full schedule here

Or visit us at my favorite project Your Space a network of teachers, coaches and body-workers spreading mindfulness practices and facilitating creative knowledge exchange.