As a brand communications consultant I look at the brands and clients I work with in a holistic way. Translating their vision and cultural relevance in a mindful and imaginative way stands at the forefront of all my planned communications activities. From developing a brand strategy, creating content or going offline to experience a one of a kind event, I always look at the brand as a whole.
Asana Rebel is a fitness inspired yoga app, which gives everyone easy access to build their own yoga practice. Ever since 2018, I started to design and oversee the workout creation for Asana Rebel. Creating thoroughly designed yoga routines that are healthy for both the body and the mind. I also create content for the Asana Rebel Magazine.
Mercedes-Benz Fit & Healthy
Mercedes-Benz is shifting its focus towards the wellness industry, applying trends to its vehicles' equipment. To start communication for the Mercedes-Benz Fit & Healthy program I consulted on topics such as: organizing and executing design thinking workshops, developing the main message of the company, understanding the new target group to develop an overall communication strategy. Finally, I produced the first content for Fit & Healthy including dedicated news articles and according imagery.
We supported this new brand in the very beginning with the creation and implementation of a communications strategy that was targeted to building a brand from scratch. Additionally, we supported PR efforts through influencer marketing and the ideation and implementation of different collaborations.
ABOUTKOKOMO is Berlin-based agency offering a variety of services such as: Creative Consultancy, Staging, Event Production, Experiences, Retail Design and more. I have supported ABOUTKOKOMO on the production site for numerous events including Mercedes-Benz Berlin Fashion Week Berlin , Michalsky Stylenite, or Fashion2Night .
With VIU it was all about creating and engaging the Berlin community. We planed, organized and hosted dedicated In-Store events including art exhibitions, health workshops or shopping evenings. Additionally, we collaborated with Berlin based influencers and opinion leaders to grow brand awareness in particular target groups.